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The Benefits of Having A Great Online Brand

The long term goal that we Internet marketers should have is to create a strong and deep online brand for our online business. If you have been exposed to marketing at all over the last 5 years or so then you have undoubtedly heard all about branding and how to apply it to your business. We have all heard about the painstaking process of getting our blogs and websites deeply established on the Internet. We have all heard about how important it is to build a huge social marketing presence online. But do we really understand what effective branding can do for us? Let's take a closer look.

One of the first and possibly best benefits of deep online branding is the recall advantage to be gained. After all, don't we all know who the "King of Beers" is? From an online marketing standpoint, wouldn't we rather have web surfers type something like that into the search engine instead of "beer"? Or better yet, wouldn't we rather have them type our URL into their browser address bar and totally bypass the search engine altogether? It is pretty easy to see how great the recall advantage can be to a company.

The second aspect of great branding is the consistency of quality along with the expectations. A good example of this is while you travel and you tend to look for the familiar franchise dining establishments when eating lunch. The "golden arches" provide something that you already know and trust as compared to a local diner. The same can be said about your online business too. A site or blog that is already established will most definitely enjoy an advantage over newcomers to the market. In fact, most customers are willing to pay even more for the trusted source.

The third aspect of a quality brand is customer loyalty. The thing is that we humans love to be loyal. If you don't believe this, then discuss religion or politics with someone. Or talk about their favorite sports teams. You will uncover very deep passions and we humans all have passion for something. The thing is that once a customer has become endeared to us, then they will often times become loyal to us as well. Another example of this is insurance salespeople and realtors. Successful ones have a multitude of loyal clients who will recommend them to all their friends. When this happens, they will go out of their way to give you their business. They will turn down all your competitors.